How&How Brand Awareness Campaign
How&how are a digital design studio based in Lisbon, London and LA. For their latest brand awareness campaign they utilised T1 Korium to promote each of their global locations.
We chose it for its punchiness and its thick, luscious curves. It works best with a short word / series of characters.
We loved working with the chunkiness of T1 Korium. The weight of each letter contrasted with the slits gave it that extra chef's kiss feel. Also, at the moment I'm a big fan of thick type that transforms any short word into a beautiful concrete block of letters. It takes up space really nicely and it just really fun to play with.